5 Best Social Media To Promote Your Business

The growth of the internet has undoubtedly eased the process of free flow of information and movement of goods and services.

Today, social communications that occur face-to-face are increasingly facilitated by technical intermediation.

Social media has become a platform for mediating businesses and major-oriented communication.

Many companies use the opportunity to promote their good and services to reach more audiences.

More so, social media platforms are not only a place to advertise or promote goods and services.

It’s also served as a place to sell products and services virtually.

Today millions of products and services are being sold on social media platforms without the need for the sellers to open their online stores.

With billions of users on social media, one can easily reach his target audience to promote his business.

However, with the increasing number of social media platforms, we have many social media across the world.

I will provide the five best platforms to promote your businesses based on the number of users interacting on the platforms.





When talking about social media, the first thing to mind is Facebook. Facebook is the most popular social media platform with over two billion users worldwide.

As the most prominent social media sites worldwide, almost one-third of the world population are using Facebook monthly.


Considering the fact above, Facebook is the best Social Media platform to promote business to reach a massive audience.

Many people have enjoyed promoting their services on Facebook, making many believe in using it more often. Therefore, it’s imperative to use Facebook to promote your business.

How to Promote Business on Facebook

  • Create Facebook Page
  • Get some followers and likes
  • Create a Facebook business account
  • Add Payment Method
  • Deposit Funds
  • Create Add Profile
  • Create Custom Ads
  • Run your ads



The photo and video sharing social media app Instagram is another social media channel with over one billion monthly users worldwide.

What makes Instagram be the most popular social media platform to promote business is the purchase of the entire company by Facebook.


Therefore, many advertisers are taking advantage of running multiple ads both on Facebook and Instagram.

More significantly, this makes their products reach a massive audience on Facebook alone and Instagram audience.

How to Promote Business on Instagram

  • Convert your profile to a business account
  • Choose a photo or video for your ad
  • Set up your promotion
  • Publish your Ad.



Twitter is the social media platform for entertainment, news, politics, sports, and more, with over 300 million active monthly users.

Because Twitter is among the popular social media platforms globally, it’s also served as an excellent platform to promote business.

However, all the social media platforms have a different way of promoting services.

Based on the reviews of satisfied advertisers, Twitter is the recommended app to promote goods and services.

How to Promote Business on Twitter

  • Build Twitter followers
  • Tweet regularly
  • Post your content to promote
  • Click on promote
  • Define target audience and budget



The popular social media messaging platform concerned building out its business platform WhatsApp to obtain a good business profile.

Fortunately, it allows businesses to easily provide customer support and promote products and services.


WhatsApp has over two billion active monthly users as the popular social media messaging platform. This makes them introduce business support to allow users to create their pages, groups, and events.

However, if you are looking for a social media platform to promote business with a low budget, you can use WhatsApp.

How to Promote Business on WhatsApp

To promote in WhatsApp is very simple, just use WhatsApp Business App. It has all features available for businesses.



Despite that, Telegram focused more on the privacy and security of users’ messages in its platform. Telegram is an instant messaging platform similar to WhatsApp but has more advanced features.

Some of the exciting things that make it more efficient than WhatsApp are the ability to create group chats with up to two hundred thousand people and channels that give more social features.


Interestingly, with Telegram, business owners can promote their products and services to reach a massive audience.

How to Promote Business on Telegram

  • Create a Telegram group or Channel with an attractive name
  • Add and invite Members
  • Make the group or channel more active
  • Start promoting your services



As most of today’s businesses are transforming into digital, goods and services used to be sold online with the aid of technology.

It’s good to engage in deep research on promoting your products and services to reach the target audience. People worldwide engage in using different social media platforms to interact with one another.

Consequently, this makes social media the best promotional business because people tend to use social media more than any other digital platform.

Therefore, Facebook, Instagram, Twitter, WhatsApp, and Telegram are best to promote all kinds of products or services.